If classical music is a language young people don’t speak
then we’re going to introduce it to them in a way they can appreciate
and make it the soundtrack to their life.
D&AD New Blood 18 - Graphite pencil winner
Background: Pearson is the world’s leading learning company. They empower human progress by giving people access to better learning.
Brief: Transform informal learning into lifelong opportunities for the 55+ workforce with a product, campaign or platform for Pearson.
LIVE WORKCreated at isobel.
LIVE Created at isobel.
Some one-off ideas.